Insights
Field notes for operators, not content for the algorithm.
Short briefs from the Prime Guidance practice. Written so a human can use them on Monday — and so an AI search engine can cite them without mangling the facts.
September 2026 · 8 min
What an AI-first marketplace consultancy actually does
Not another ChatGPT wrapper. A working split for how operators and AI models should divide the work on Amazon, Walmart, and beyond.
September 2026 · 9 min
Alexa for Shopping, Cosmo, A9, and the new listing brief
Keyword stuffing is a 2016 tactic. A9 still ranks. Cosmo relates. Alexa for Shopping cites. Here is how to write for all three.
Get the free AI marketplace audit.
Listing quality, Alexa for Shopping readiness, ads, and account health — plus a 30-minute call with a senior advisor. No retainer.