Name: Prime Guidance
Address: Prosper, TX, US
Telephone: 972-885-9262
Price range: $$

Question 1

What is Prime Guidance?

Accepted Answer

Prime Guidance® is a registered trademark of All Industry Consulting LLC and an AI-first marketplace consultancy based in Prosper, Texas. It helps consumer product brands start, grow, and operate on Amazon, Walmart, eBay, Target, TikTok Shop, and other marketplaces. The firm was founded in 2014 by Steve Yates, a former Amazon, Dick’s Sporting Goods, and eBay Enterprise executive.

Question 2

What is included in the free AI marketplace audit?

Accepted Answer

The free audit reviews listing quality and A+ content, keyword and A9 coverage, Cosmo / catalog-graph fit, Alexa for Shopping readiness, advertising efficiency, account-health flags, and a 30-minute strategy call. Book a time on Calendly — no retainer required.

Question 3

Do you take over our Amazon account, or coach our team?

Accepted Answer

Three depths. We coach so your team becomes self-sufficient. We sit in as interim marketplace leadership when you have a gap — a departure, a PE hold period, parental leave, or the months before a hire lands. And we run full-service account management and done-for-you PPC when you want us on the keys. Most engagements are month-to-month: after the business is rolling you pay for the time you need, and advisors stay on-call when you do not. For some brands we will consider a revenue-share on product sales — never on PPC ad spend. That is a longer commitment, not month-to-month, and it is not our default.

Question 4

Which marketplaces do you support?

Accepted Answer

Amazon (Seller Central and Vendor Central), Walmart Marketplace, eBay, Target Plus, TikTok Shop, and international channels including Amazon EU, Amazon AU, and select Asia-Pacific marketplaces. Strategy always starts with where the profit actually is — not a template stack.

Question 5

How is Prime Guidance ‘AI-first’ if you are a consultancy?

Accepted Answer

AI is now how shoppers search, how Amazon ranks, and how catalogs should be written. We use AI models — including Claude, Grok, and ChatGPT, whichever fits the job — to audit, draft, and monitor at a speed humans cannot. Senior operators decide what goes live. You do not get a chatbot instead of a consultant. You get operators who already ran these businesses, multiplied by AI.

Question 6

Are you an Amazon or Walmart agency partner?

Accepted Answer

Yes. Prime Guidance is an agency partner with Amazon and with Walmart Marketplace. That does not replace operator judgment. It does mean we work inside the programs, tools, and account structures those marketplaces expect of partners.

Question 7

Do you work with private equity?

Accepted Answer

Yes. We run marketplace assessments for PE firms before or after an LOI — catalog quality, advertising efficiency, account health, 1P vs 3P, and a view of what the next operator should actually do. We also take operating seats post-close when that is the mandate.

Question 8

Does Steve Yates speak at industry events?

Accepted Answer

Yes. Steve hosts the Prosperous Sellers podcast (prosperoussellers.com) and is available for speaking engagements on marketplace strategy and AI-first operations, including Prosper Show. For dates, email info@primeguidance.com.

Question 9

Do you disclose AI-generated people in images?

Accepted Answer

Yes — and we do it the way we tell clients to. New York GBL § 396-b requires a conspicuous on-page disclosure when a photorealistic person in an advertisement was generated entirely by AI. Amazon requires the metadata keyword contains-synthetic-performer in the file’s XMP dc:subject field. Metadata alone is not the New York disclosure. On this website, photos that include people carry that Amazon tag, a quiet caption, and a footer note. Hands and faces count. Empty offices, warehouses, and product-only sets do not. This is not legal advice.

Question 10

Who is Prime Guidance best for?

Accepted Answer

Established consumer product brands and serious sellers — typically six- to eight-figure marketplace businesses — that want a durable in-house capability rather than a black-box agency. If you are launching a first listing with no inventory, we will tell you honestly whether we are the right fit.

Question 11

Where is Prime Guidance located?

Accepted Answer

Headquarters are in Prosper, Texas, in the Dallas / Fort Worth metro. We work with brands across the United States and internationally. Call 972-885-9262, email info@primeguidance.com, or book the free audit at https://www.calendly.com/primeguidance/intro.

Question 12

What is All Industry Consulting LLC?

Accepted Answer

All Industry Consulting LLC is the parent company of Prime Guidance®. Founded by Steve Yates in 2014, AIC provides executive advisory across merchandising, purchasing, sourcing, sales, and omnichannel ecommerce — allindustryconsulting.com. Prime Guidance is the marketplace-specialist practice and a registered trademark of All Industry Consulting LLC on the Principal Register of the USPTO.

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