eBay
eBay still pays — if the catalog and the ads are built for eBay.
Prime Guidance treats eBay as its own P&L. Promoted Listings and listing SEO are a system, not a toggle, and not a copy of the Amazon page.
eBay is still a profit center for the right catalog — parts, collectibles, surplus, and brands with search demand Google still sends to eBay. We decide whether the channel earns its inventory and its ops cost before anyone copies an Amazon listing across.
Looking at the other channels? Target Plus and TikTok Shop each have their own brief.
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