Approach
AI-first is a division of labor, not a slogan.
AI models draft, monitor, and compare at machine speed. Senior advisors who have run Amazon, eBay, and omnichannel P&Ls decide. Your team keeps the capability.
Why brands come to us instead of a pure-play AI tool — or a 40-person agency
Tools do not know your MAP policy. Agencies often rent the account and leave you with nothing. Prime Guidance sits in the middle: AI-assisted production, operator-grade strategy, and coaching so the work compounds inside your company. When you need someone in the seat — a departure, a hold period, or the months before a hire ramps — we also take interim marketplace leadership.
That is the original Prime Guidance thesis from 2014 — “power your own marketplace business” — updated for a world where the catalog is read by AI models as much as by people.
The cadence
01
Diagnose
We run an AI-assisted audit of listings, ads, account health, and competitive share — then a senior advisor interprets what the model cannot.
02
Strategize
You get a ranked plan: which SKUs, which marketplaces, which offers. No 80-page deck you will never use.
03
Execute
We execute the plan — content systems, ad structure, and operating cadences your team can run — with AI models doing the grunt work.
04
Compound
Weekly coaching keeps the flywheel turning. You pay for the time you need; advisors stay on-call when you do not.
Get the free AI marketplace audit.
Listing quality, Alexa for Shopping readiness, ads, and account health — plus a 30-minute call with a senior advisor. No retainer.