Amazon consulting
Seller Central, Vendor Central, ads, content, and account health — rebuilt for A9, Cosmo, and Alexa for Shopping.
Open the amazon consulting briefServices
Marketplace work, scoped to the profit — not a menu of billable hours.
Prime Guidance combines former Amazon, Walmart, and eBay operators with AI systems that audit, draft, and monitor. You get a ranked plan, then the coaching and execution to make it stick.
Walmart Marketplace
Win WFS, listing quality, and Walmart’s growing AI shopping layer without starving Amazon.
Open the walmart marketplace brief
eBay consulting
Promoted Listings and listing SEO for catalogs that still earn on eBay — not a copy of the Amazon page.
Open the ebay consulting brief
Target Plus
Assortment, content, and service levels before you spend a quarter onboarding a brand-fit channel.
Open the target plus brief
TikTok Shop
Content commerce with real unit economics — or a brand-risk hobby. We separate the two before you staff a studio.
Open the tiktok shop brief
AI listing & content systems
Titles, bullets, descriptions, backend keywords, A+, Brand Stores, and video that rank for keywords and get cited by shopping AIs.
Open the ai listing & content systems briefHow we engage
Coach, sit in, or run the account.
Full-service management
We take the keys — catalog, ads, and weekly operating cadence — when you want an operator on the account, not a slide deck.
Open the full-service management briefInterim leadership
Sit in the marketplace seat for a defined gap: a departure, a PE hold, parental leave, or the months before your hire ramps.
Open the interim leadership briefAlso in the practice
Account health and reinstatements, brand registry, 1P to 3P transitions, MAP and IP enforcement, logistics configuration, software selection, done-for-you PPC, and PE assessments before or after LOI. AI automations: reporting, monitoring and listing workflows built for your team. Ask on the audit call.
Engagement shape
Engagements are scoped to the work: ongoing coaching or account management sized to the time you need, defined projects such as audits, PE diligence, migrations and launches, or revenue share on product sales (never on ad spend) for qualifying brands.
Who it is for
Consumer product brands — typically six- to eight-figure marketplace businesses — that want capability in-house, not a black-box agency.
Get the free AI marketplace audit.
Listing quality, Alexa for Shopping readiness, ads, and account health — plus a 30-minute call with a senior advisor. No retainer.