Defined gap
Interim is a period with an end date, not a disguised retainer. We agree the seat, the decision rights, and what “done” looks like before we start.
Interim
Someone in the marketplace seat until your hire ramps.
A departure, a PE hold period, parental leave, or the messy months before a new leader is productive. Prime Guidance sits in — strategy plus execution — then hands the chair back.
Operator, not observer
We join the weekly stack: ads, catalog, inventory, account health, and the calls with Amazon or Walmart. The work is the job. Advice is the byproduct.
Hand-off
When your hire lands — or your team is ready — we document the operating system and stay available as coaches. No cliff.
Get the free AI marketplace audit.
Listing quality, Alexa for Shopping readiness, ads, and account health — plus a 30-minute call with a senior advisor. No retainer.