Catalog & content
Titles, bullets, backend search terms, A+, Brand Stores, and video written for shoppers and for Amazon’s shopping AI — not stuffed with 2018 keywords.
Amazon consulting
Amazon consulting for brands that intend to keep the account.
Prime Guidance is an Amazon agency partner and an AI-first Amazon consultancy in Prosper, Texas. Former Amazon operators help consumer product brands grow on Seller Central and Vendor Central — and leave the playbook with your team.
Amazon is no longer a keyword marketplace. It is an answer engine with a buy box.
Alexa for Shopping will summarize your listing if the copy is structured and trustworthy — or it will summarize a competitor. Cosmo rewires discovery. A9 still decides whether you enter the candidate pool at all. Prime Guidance audits for the old ranking signals and the new generative ones, then executes a content and ads system your operators can run every week.
CEO Steve Yates ran businesses inside Amazon. That is the difference between a slide about A9 and a plan that survives a policy change.
Advertising
Done-for-you PPC as well as coaching: Sponsored Products, Brands, and Display structured so organic rank compounds instead of renting traffic forever.
Full-service management
We will take the keys when you want an operating team — catalog, ads, and weekly cadence — or coach your people so the capability stays in-house.
PE assessments
Pre- or post-LOI marketplace diligence: catalog quality, advertising, account health, 1P vs 3P, and what the next operator should actually do.
Account health
Ungating, reinstatements, Brand Registry, and policy risk — handled by people who have sat on both sides of the ticket.
1P and 3P
Vendor Central vs Seller Central is a profit question, not a status question. We model the transition before you take it.
Free Amazon AI audit
Listings, A9 / Cosmo / Alexa for Shopping readiness, ads, and account health — plus 30 minutes with a senior advisor.