Walmart Marketplace
Walmart is not Amazon with a spark. Treat it like its own P&L.
Prime Guidance is a Walmart Marketplace agency partner. We help consumer product brands win Walmart — WFS, listing quality, ads, and assortment — without cloning Amazon content and hoping.
Why brands stall on Walmart
They paste Amazon titles, skip WFS, ignore item-page quality scores, and wonder why conversion is half of Seller Central. Walmart shoppers are different. The catalog rules are different. The advertising auction is different. And Walmart’s own AI shopping layer is now deciding what gets recommended in the app.
We build a Walmart-native brief: which SKUs belong, how they should read, how inventory should sit in WFS, and how ads should support organic — then coach your team through the first 90 days.
- Item setup and listing quality recovery
- WFS vs. seller-fulfilled economics
- Walmart Connect structure
- Assortment and MAP across Amazon and Walmart
Free Walmart + Amazon audit
Listing quality, Alexa for Shopping readiness, ads, and account health — plus a 30-minute call with a senior advisor. No retainer.